It can be difficult for employees and visitors to find their way around an office, especially when there are multiple floors and meeting rooms or flexible facilities to suit hybrid work.
With many hybrid employees only working from the office a couple of days a week, they can have a hard time finding available desks or collaboration spaces since everything is constantly changing.
The good news is that office wayfinding can make this much easier. With the right wayfinding systems and signage, employees and visitors can easily navigate a building, creating a far better experience.
Quick Summary
Office wayfinding is finding your way around the office. It uses visual cues, signage, or maps that help employees and clients navigate the building and workspaces. You can think of it as a GPS for your work environment.
There are two different types of office wayfinding: physical and digital. Let’s have a look at each of these in more detail.
These are static signs that provide visual cues inside the office.
Digital wayfinding involves the use of technology to help navigate the office.
If your employees or clients enter the office and feel lost, it’s a clear sign that you must improve your wayfinding. An effective wayfinding system will enhance accessibility, create a better brand image, and improve office safety.
Wayfinding signs can help people quickly locate the exit during emergencies, such as fires or robberies. These situations can make people panic, so having a mixture of physical and digital signs showing them the way can help ensure their safety.
Plus, if you use digital signage, these screens and devices can also give audio and visual warnings to exit the building. For example, the signs can display messages, such as “Evacuate Now,” or provide audio alerts to reinforce the situation’s urgency.
Wayfinding can help employees find workstations easily.
This is especially helpful for companies that follow a hybrid work model since employees who primarily work from home can feel disoriented when they come into the office. As a result, it can be harder for them to dive into their work on in-office days. But, with the help of signs and tools, they can easily navigate the office, see available workstations, and start being productive right away.
Plus, digital wayfinding tools can also help them determine the availability of desks and meeting rooms by logging into the app. With a few clicks, they’ll know which desks their team members occupy and can book their workstations accordingly.
This can, in turn, result in more efficiency since your employees won’t waste time getting lost at work or driving to the office just to see that there aren’t any desks available.
OfficeRnD Workplace is a hybrid work management platform that helps employees easily navigate the office and book available resources such as conference rooms and desks. See how.
Signage can improve the visitor experience.
According to a study that surveyed 1,000 Americans and Australians, 79% believe that a company’s signage reflects the quality of its products and services.
So, by incorporating well-designed physical and digital signage, your company can appear more professional and polished, which can help increase credibility.
Digital wayfinding has many advantages over physical signage. It can integrate with different technologies and is more scalable.
Wayfinding software can often integrate with other technology, such as desk booking systems, creating a seamless employee experience.
You can also use these apps to understand office usage and optimize your space. For example, you can track and measure how your space is being used and adjust the office layout, seating arrangements, and schedules as needed.
In quarter two of 2024, 53% of US workers were on a hybrid model, indicating a significant shift toward this way of working.
Using digital wayfinding tools and booking systems can help your hybrid workforce easily book desks and meeting rooms based on their schedules, resulting in less confusion and wasted time.
Digital signage can be updated with the click of a button. This makes these signs more scalable and flexible.
Regardless of how many times you update your office layout, you won’t have to invest in new signage. You can simply update the digital signs and systems.
Wayfinding can only be successful if done right. Below are some best practices for implementing these systems and signage.
There are four different types of wayfinding signage:
You need to implement all four types for a more seamless navigation experience. Each serves a unique purpose in helping your staff and visitors find their way around the office.
Ever heard the saying, “Simple is best”? This is the case with wayfinding. The signs you use should be simple. You must ensure that you only use universally recognized symbols, such as arrows, to guide people.
Your maps should be clear, and you should avoid using any jargon or overly complicated language. A good way to determine if the language is too complicated is to do an eight-year-old test. Ask yourself, could an average eight-year-old child understand the directions and language? If so, you’re good to go.
Use color coding for different office parts so employees can differentiate between certain areas. For example, you can choose different colors to designate space, like this:
For this to work well, you need to keep the meaning of colors in mind. For example, red is the universal color for danger, which is why it is often used for exit signs.
As mentioned above, digital wayfinding offers more flexibility than physical signage. It can be adjusted as your office environment changes and offers real-time insights.
You can consider using a tool like OfficeRnD Workplace, which allows employees to find and reserve desks using digital office maps.
Although the initial investment in digital wayfinding signage and tools may be higher than that of physical signage, the long-term return on investment must be considered.
Ensure that the signage and wayfinding systems you use are accessible and inclusive for everyone, including those with disabilities. They must comply with the Americans with Disabilities Act (ADA) guidelines.
Consider the following:
You should also ensure that the tools you implement are user-friendly and that all employees can understand them, even those who aren’t tech-savvy.
Now that you understand the importance of office wayfinding, you can consider what type of signage and systems you want to implement in your workplace.
Use OfficeRnd Hybrid to give your employees a real-time map of the office showing available desks and rooms to increase efficiency and collaboration. What’s more, the software has a powerful visitor management system with which you can easily manage visitors.
Click here to book a live demo today and see how OfficeRnD Hybrid can boost your workplace.
Wayfinding is intended to help people easily navigate an office space using physical and digital signs and tools. It helps them find their way around the building more easily and improves productivity and the employee experience.
Wayfinding offers several benefits by improving navigation, reducing stress, and enhancing overall user experience in complex environments like offices or hospitals. It minimizes time spent searching for destinations, increasing productivity and efficiency in workplaces. Effective wayfinding can enhance accessibility, ensuring all users, including those unfamiliar with the layout, can easily navigate the space. This contributes to a more welcoming, organized, and user-friendly environment, improving satisfaction for employees and visitors alike.
The four types of wayfinding are:
These types work together to create a seamless navigation experience, making it easy for users to understand and move through a space effectively.
Good wayfinding helps deliver a better office experience for visitors and employees, even those with impairments. It ensures that people can easily find their way around a building and contributes to a sense of comfort, inclusivity, and productivity.
Some key elements of good office wayfinding include clarity and simplicity, accessibility, consistency, and integration with technology.
Examples of wayfinding signs include:
To design effective wayfinding, start by understanding the layout and flow of the space, including main entry points, destinations, and high-traffic areas. Utilize clear, concise signage with universal symbols and easy-to-read fonts, ensuring visibility from various distances. Color coding and consistent iconography can further aid recognition and help guide users intuitively. Consider incorporating maps or digital directories at key points like entrances, and use regulatory signs for safety compliance. Testing the wayfinding system by observing real user interactions can help fine-tune the design for optimal navigation.
Distinct colors like green, red, blue, yellow, and black can make signage easier to understand.
Wayfinding is important in the workplace because it streamlines navigation, helping employees and visitors locate rooms, resources, and amenities quickly and efficiently. Effective wayfinding reduces time spent searching for locations, which can boost productivity and decrease frustration. It also enhances the overall experience in the workplace, making the environment more accessible and intuitive, especially in larger or more complex office layouts. This clarity supports a more organized and user-friendly workspace, which contributes to smoother operations and improved visitor impressions.