How Alley Scaled Operations and Grew as аn Entrepreneurial Hub
7 US sites: New York, Boston, LA, Palo Alto, Washington D.C.
About Alley
Alley is a next level ecosystem for entrepreneurs powered by innovative technology and a well-connected community. They’ve built a massive operation in the span of just several years and managed to become one of US’s shiniest examples of coworking done right. In addition, their partnership with Verizon brought the power of emerging technologies and thought-leadership to their community, helping them bridge the gap between startup and corporation.
Overview
Alley’s ambition to become a true entrepreneurial hub required them to reach a serious critical mass and expand swiftly. However, the legacy systems they had in place were holding them back and didn’t provide enough efficiency and visibility over the business to keep up with their growth.
The OfficeRnD Flex management platform plays a key role in helping them scale operations by:
- Automating billing and contract management
- Improving forecasting capabilities
- Providing quick and easy access to key business metrics
“What I like most about OfficeRnD is its usability and the fact that the information is presented simply and cleanly.”
Damon Kornhauser The Challenge: Friction in Operations and No Visibility
Before moving to OfficeRnD, the Alley team was managing operations in their spaces with a coworking management system, and a homegrown CRM complemented with a plain files structure.
This setup proved to be highly inefficient, especially in a few key areas:
- Contracts management
Their existing setup made it very hard and time-consuming to accurately track contracts across member expansion, contraction and/or moving.
- Occupancy management
They didn’t have any insight (at a glance) on the future availability of their coworking spaces and when a membership ends, which led to more rolling contracts and people having legacy rates.
- Reporting
It was hard to run reports on key business metrics and set a course for growth. Answering questions like what percentage of each space is occupied, what is the price per seat, or what is the forecasted revenue was almost impossible.
The Solution: Automating Operations and Providing Visibility of Key Business Metrics
- Automating and streamlining contract creation and reporting
OfficeRnD now helps Alley with automating the contract creation process, keeping track of contract types (new, renewal, expansion, etc.) and outlining all contracts that are up for renewal.
- Improving forecasting capabilities
The Alley team can now go in OfficeRnD, look at the projected revenue report and say this is how each space is going to look like in 6 months. They have a snapshot of every office, and what’s booked in that office, for every month.
- Providing quick and easy access to key workspace business metrics
In addition to forecasting capabilities, the Alley team now has quick and easy access to key dashboards and business reports such as occupancy, revenue occupancy and price per seat for member and space.
“Using any other coworking management software - it was never a smooth process.”
David Adato 
Why Choose Us
Ease of use
Managing your space shouldn’t require complicated technology
Deep integrations
Use over 50+ plug-and-play integrations, don’t get locked into proprietary hardware
Customizability
Optimize the software to fit the unique requirements of your space
Why Choose Us
Ease of use
Managing your space shouldn’t require complicated technology
Deep integrations
Use over 50+ plug-and-play integrations, don’t get locked into proprietary hardware
Customizability
Optimize the software to fit the unique requirements of your space
See OfficeRnD Flex in Action
Reduce administrative tasks and stay on top of key business metrics with our coworking management software.