Cubes.Co Powers Ecommerce Bookings with Growth Hub

12 sites in Australia

creative cubes coworking space

About Cubes.Co

Cubes.Co is a hub and spoke workspace operator in Australia. The business brings together a suite of brands – CreativeCubes.Co, CorporateCubes.Co, MicDrop Events, Timber and Greens (F&B), and the Rise Network –  under one unified digital experience. Their mission is to make accessing workspaces, meeting rooms, event spaces, and even coffee as easy as shopping online.

creative cubes meeting room

"Our online booking process was clunky, and often led to confusion amongst customers, leading to a low click-through rate".

lyndon cookson Lyndon Cookson
Head of IT, Cubes.Co

The Challenge

“Booking a meeting room should be as easy as buying shoes online,” Lyndon remarks. “Growth Hub makes that possible.” Before adopting OfficeRnD Growth Hub, Cubes.Co struggled with delivering a smooth online booking experience. Previously, customers would click a button on their website, get redirected to a calendar view, and face a long list of resources when they only wanted one. The process lacked the simplicity and polish of a true ecommerce journey. 

“The method was clunky, and often led to confusion amongst customers, leading to low click-through rate,” says Lyndon Cookson, Head of IT at Cubes.Co

conference room with people sitting

The Solution

As early beta testers, Cubes.Co partnered with OfficeRnD to help shape what Growth Hub is today. From the start, it was less about switching products and more about co-creating an e-commerce platform tailored to the coworking industry. 

Growth Hub is an embeddable ecommerce storefront that integrates seamlessly with the OfficeRnD Flex platform, allowing flex space operators to offer their customers a simple way to browse, book, and pay for desks, meeting rooms, and other resources—all within one unified interface. This plug-and-play solution is transforming the way Cubes.Co sells its spaces and services online. 

Even in the early stages of rollout, the results speak for themselves: 

  • 36% increase in online bookings
  • Significant reduction in admin load—fewer calls, fewer emails, and a more self-sufficient customer experience
  • A smooth customer journey that matches the expectations of today’s online shopper

“It’s a win for our team and a win for our customers,” Lyndon shares. “Growth Hub gives us the interface we need to take the next step into the ecommercification of our workspaces.”

Forward-thinking and customer-centric, Cubes.Co joined the Growth Hub beta to help shape the future of workspace technology. The decision was clear: Growth Hub integrates directly with OfficeRnD Flex, offers a seamless booking experience, and simplifies how operators sell their offerings online.

Conclusion

As the flexible workspace industry continues to evolve, operators need more than just great spaces—they need smart, scalable solutions that meet the expectations of today’s digital-first customers. OfficeRnD Growth Hub empowers teams to deliver a seamless online booking experience, reduce operational overhead, and unlock new revenue opportunities – all without compromising on brand or control. 

For forward-thinking operators like Cubes.Co, Growth Hub isn’t just a product – it’s a strategic advantage in transforming the workspace experience into a digital, ecommerce-driven offering. 

As Lyndon Cookson puts it best: “I’d challenge every flex operator to ask themselves: What does the future of your business look like? What are your customers asking for? If the booking experience is creating friction, Growth Hub simplifies it.”

large workspace

"Growth Hub gives us the interface we need to take the next step into the ecommercification of our workspaces."

lyndon cookson Lyndon Cookson
Head of IT, Cubes.Co
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